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Facebook Ads Quick Tips
Welcome to Facebook Ads Quick Tips! I'm Stacy Covitz—a Gen X business owner who knows that Facebook ads can be as confusing as the latest internet trend. I'll cut through the clutter in quick, five-minute episodes that give you real, actionable advice on ad setup, budgets, trends, and more—without the usual tech overload or stale marketing talk. Plus, we toss in a bit of online culture commentary (because who doesn’t have an opinion on Zuck?) to keep things lively. Whether you’re a hands-on DIY-er or looking for a trusted voice in the ad space, this podcast is your shortcut to smarter, stress-free Facebook ads.
Episodes
67 episodes
66- Are we already sick of AI? 5 Takeaways from Social Media Marketing World 2026
I just got back from Social Media Marketing World 2026 in San Diego, where I spent the week volunteering behind the scenes -- running speakers to the stage, sitting in the speaker room, and watching how one of the biggest social media conferenc...
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65: Meta Ads Q&A: Boosted Posts, Sales AI, and What Actually Works
I’m back from Social Media Marketing World and the AI Business Conference, and I’ll share key takeaways next week, but today I’m answering a few quick listener questions. I explain that how long it takes to build a warm audience...
64:The Simplest Meta Ad You Can Run for Your Skool Community
Most Skool community owners assume running ads means running them directly to their community page. But there's a smarter first step and it costs as little as $5 a day. In this episode I talked about what makes a Skool a...
63: Why Your Skool Ads Aren't Working (And What to Do Instead)
Stacy Covitz explains why running Facebook ads directly to a Skool community page often fails: cold audiences click an ad and immediately face account creation, creating too much friction before they know or trust the community. She...
61: Are you proposing on the first date?
You started running brand awareness ads great! But now what? In this episode, I break down why awareness ads aren't supposed to convert directly, what they're actually for, and the three things you need to do to nurture the pe...
60: What Brand Awareness Ads Actually Do, And Why You Need Them Before You Sell
If you've ever felt like the best kept secret in your niche posting consistently, working hard, and still barely getting seen this episode is for you.Today I'm breaking down brand awareness ads: what they actually do, why most peop...
59: Beware of connecting your ad account with AI
If you've been using AI tools connected directly to your Meta ad account... stop. Right now.Over the past week, multiple advertisers have reported losing 10, 15, even 17 ad accounts without warning, not because of bad ads, but because of...
58: Why Your Boosted Posts Aren't Bringing in Clients
You hit that little blue "Boost Post" button, your budget disappears, and... crickets. Sound familiar? In this episode, I'm breaking down exactly why boosted posts feel like they're doing something but rarely bring in actual leads or payi...
57: Threads Ads: Hype or Opportunity?
Threads may not be the first place most business owners think about when it comes to Meta ads, but that may be exactly why it’s worth watching.In this episode, I’m sharing why Threads has caught my attention and why I think it could beco...
56: Facebook Ads Messaging: How to Attract Better Leads
Fix Your Meta Ads by Fixing Your Messaging When two Meta ads with the same offer, creative, and budget perform differently, the issue is usually messaging, not the platform. Broad, “for everyone” messaging feels safe but attracts m...
55: This will save you money 💰💰
Want the Ad Readiness Review?Today I share money-saving advice for business owners considering paid ads, explaining that ads are only a traffic source and won’t fix weak foundations. I describes a common sc...
54: 5 Myths Holding you back from starting Facebook ads
Join my Free Skool community! Meta ads strategist Stacy Covitz shares five common myths that make business o...
52: Facebook Groups Weren’t Working- What I’m Doing Instead
The Facebook Group Dream That DiedHave you spent a lot of time in Facebook groups over the last five, 10 years?And when I started my own Facebook group, my hope and goal was that I was gonna have this amazing communit...
51: 3 Ways to Uplevel Your Creative (Even If You’re Not a Designer)
SummayYou don't need to go out and make 20 to 50 new ads for every campaign because that is just not a good use of your time.Especially if you are a solo business owner like myself. I'm going to give you three w...
50: What you Need to Know about Broad Targeting
Join my Free Skool community!SummaryI discuss the evolution of targeting strategies in Facebook advertising, emphasizing the shift from granular targeting to broad targeting...
49: No Pixel or Website? Here's an Ad Strategy That Works
Want to see how I'm using this exact strategy? Join my Ads for Gen X Women Community on Skool and get the behind-the-scenes of my ads!Link to Skool Commu...
48: How to Tell If It’s Your Ad or Your Funnel That’s Broken
So far we've covered how to know when you're ready for sales ads, what is a self-liquidating offer, and how the goal is to build a list of buyers and hopefully break even. So if you've missed any of those, go back—it's the last three episodes.<...
47- Can Your Offer Afford Ads? Here's How to Tell
Hey friends! So last week I threw a LOT of numbers at you in part two of the SLO funnel series, and if your brain kind of glazed over? You're not alone, and honestly, same.Today we're slowing it ALL the way down and making sure this one ...
46: How to recover your ad cost with a Self Liquidating Offer Funnel
Welcome to the world of advertising where your campaigns can not only pay for themselves but also drive meaningful sales.Understanding Self-Liquidating Offers At the heart of effective advertising lies the Self-Liquidating Off...
45: The SLO Funnel Fix...the what what?
Today we're kicking off a new mini-series called the SLO Funnel Fix. I'm going to walk you through building small, smart sales campaigns that can actually pay for themselves.And just to be clear from the jump: we're not talking about the...
44: Thinking your ad sucks? 🤔🤔Maybe it doesn't. And- we have a winner
In this episode of MetaAds Quick Tips, Stacy Covitz discusses common mistakes in evaluating ad performance, emphasizing the importance of patience and proper data analysis. She highlights that many people prematurely judge their...
43: Part 2 of 2: What are Special Categories, and could it be your business?
In this episode of the Facebook Ads Quick Tip Podcast, Stacy Covitz discusses the special categories in Meta Ads Manager that affect advertising strategies for businesses in housing, employment, credit, and politics. She explains the...