44: Thinking your ad sucks? 🤔🤔Maybe it doesn't. And- we have a winner

In this episode of MetaAds Quick Tips, Stacy Covitz discusses common mistakes in evaluating ad performance, emphasizing the importance of patience and proper data analysis. 

She highlights that many people prematurely judge their offers without sufficient reach or impressions. 

The episode also includes a giveaway announcement for a strategy session, showcasing listener engagement and appreciation.🥳🥳🥳🥳

• Thinking your ad isn't working may be premature.
• Check your ad reach and impressions before judging.
• Patience is key in evaluating ad performance.
• The algorithm needs time to optimize.
• Don't turn off ads without sufficient data.
• A small additional budget can lead to success.
• Keep a positive mindset during ad testing.

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Transcript

Welcome Welcome welcome back to meta ads quick tips. I'm Stacy Covtz your friendly meta ad strategist So today we're talking about a super common mistake I see all the time and I am really guilty of this myself Thinking your offer or your ad isn't working when in reality

Not enough people have actually seen it. Does that sound like you? Does this sound familiar? Stick around. Make sure you stick around to the end because I'll be announcing the winner of my one hour strategy session giveaway for my big birthday. And we have a lucky winner. Also quick heads up. If you have kids nearby, may drop an F-bomb. I'm not sure.

Not because of you or at you, but I've got Woody Woodpecker who has been sharing an office wall with me for the last few months. And I just, I think we're in a toxic relationship. So let's just dive in. Here's what happens when you finally put your offer out there and launch your ad. You refresh the dashboard three days.

maybe every minute, and you're thinking, no one's buying. My offer must suck. My offer must be bad. But hang on. If your ad reach is sitting at 212 people and your landing page had maybe, I don't know, 38 people visit, that's not a failed offer. That's not enough traffic.

Your ad didn't flop. It just didn't have enough eyeballs to make any kind of fair judgment. So let's talk numbers. How many people actually saw it? Look at reach or impressions, not your feelings. How many clicked? And has it even been running long enough? Remember, three to five days, right? If you don't have that kind of data yet,
then you can't assume that your offer sucks or that nobody likes it. I mean, that might be true, but you don't know for sure. So the real problem is patience. And I get it. It's hard. It's hard when you think something's not working and watching your money get spent. Plus,

you know, little bit of pride if you think your offer is bad. But here's the truth. The algorithm is like a toddler learning to walk. And they don't just, a baby doesn't just get up and start running. It takes some time. So before you assume it's bad, check how many people saw it and make sure you have enough data. And don't turn it off unless...

you know for a fact that it's not a good offer. Because the good news is it could just be another round of testing or another 10 bucks and boom, you got yourself a winner. And speaking of winners, let's talk about something way more fun than Woody Woodpecker. It's time to announce the winner of my one hour strategy session giveaway.

Thank you to Yeah, let's do it for your five star review means so much to me. Let's do it. Yeah, let's do it says "this is a great podcast when I need to get my head in the game. They are short enough. I can always commit when I'm not feeling it." 

I love that so much as long as it isn't not feeling.

the podcast and just not feeling what you're doing in general. Okay, so I can't reach you. I don't know your real name. Go ahead and send me a DM so we can schedule your call together and see what we can do. Thank you so much for everyone else that has left a nice review and I really appreciate you. And if you haven't left a review.

I would love that.