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Facebook Ads Quick Tips
Welcome to Facebook Ads Quick Tips! I'm Stacy Covitz—a Gen X business owner who knows that Facebook ads can be as confusing as the latest internet trend. I'll cut through the clutter in quick, five-minute episodes that give you real, actionable advice on ad setup, budgets, trends, and more—without the usual tech overload or stale marketing talk. Plus, we toss in a bit of online culture commentary (because who doesn’t have an opinion on Zuck?) to keep things lively. Whether you’re a hands-on DIY-er or looking for a trusted voice in the ad space, this podcast is your shortcut to smarter, stress-free Facebook ads.
Episodes
46 episodes
45: The SLO Funnel Fix...the what what?
Today we're kicking off a new mini-series called the SLO Funnel Fix. I'm going to walk you through building small, smart sales campaigns that can actually pay for themselves.And just to be clear from the jump: we're not talking about the...
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5:39
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44: Thinking your ad sucks? 🤔🤔Maybe it doesn't. And- we have a winner
In this episode of MetaAds Quick Tips, Stacy Covitz discusses common mistakes in evaluating ad performance, emphasizing the importance of patience and proper data analysis. She highlights that many people prematurely judge their...
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5:22
43: Part 2 of 2: What are Special Categories, and could it be your business?
In this episode of the Facebook Ads Quick Tip Podcast, Stacy Covitz discusses the special categories in Meta Ads Manager that affect advertising strategies for businesses in housing, employment, credit, and politics. She explains the...
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9:00
42: Audience too small- (says Meta?) and timely announcement at end
Mentioned in this episode: Black Friday BundleThere are over 100 free gifts and so many incredible women chatting away!&nbs...
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5:38
41: Part 1 of 2 Why your ad might get flagged?
SummaryIn this episode, Stacy Covitz discusses the implications of Meta's recent revelations about revenue loss due to fraudulent ads, which has led to stricter ad policies affecting legitimate businesses. She explores the common topics...
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10:39
40: Don't risk your reputation by making this common mistake
In this conversation, Stacy Covitz discusses the importance of being prepared for business growth. She emphasizes that while wanting more clients is natural, business owners must ensure they have the necessary systems and bandwidth to handl...
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7:06
39: Why Real Faces and Real Stories Matter More Than Ever
In this episode, Stacy Covitz discusses the pervasive presence of AI in our daily lives and its implications for businesses. She emphasizes the importance of authenticity in marketing, especially in a time when trust in online conte...
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6:43
38- Meta Keeps Changing: Should You Still Use Lookalikes, or Go Broad?
SummaryIn this conversation, Stacy Covitz discusses the evolving landscape of audience targeting in marketing, emphasizing the need to shift from narrow, specific targeting to broader strategies. She highlights the impact of ...
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7:41
37: Are you using the right funnel for YOUR business?
SummaryIn this episode of MetaAds Quick Tips, Stacy Covitz discusses the importance of understanding funnels in online marketing. She explains the different types of funnels, their purposes, and how they can help businesses effec...
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5:56
35: Do you Know your Customer Lifetime Value- you need to. :)
SummaryIn this episode of Facebook Ads Quick Tips, Stacy Covitz emphasizes the importance of understanding lifetime customer value and average order value for effective ad spending. She explains how knowing these metrics can tran...
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6:20
34: Why You Actually Need a Low-Cost Offer (It’s Not What You Think)
SummaryIn this episode, Stacy Covitz discusses the importance of low-cost digital products in business, debunking the myth that they lead to easy wealth. She emphasizes the need for an engaged email list and how low-ticket of...
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5:54
33: Don't Fall for Fake Messages
SummaryIn this episode, Stacy Covitz discusses the challenges of running Facebook ads, particularly the influx of spam and phishing attempts that often accompany the process. She emphasizes the importance of recognizi...
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7:37
32: Planning a Fall Launch with Facebook Ads? Tick tick....
TakeawaysAds require a 14 to 21 day runway before launching.Expect a 14 day turnaround when hiring an ads manager.Tech and funnels must be ready before the launch date.Choose your ad manager at leas...
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5:02
31: Now What Does Facebook Want?
🎙️ What Facebook Wants from You NowFacebook has changed again this time, what they want most is variety. But how much variety do you really need when your budget is under $20 a day? In this epis...
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4:36
30: Packed Webinar- $3 Leads.
SummaryIn this episode, Stacy Covitz shares a compelling case study demonstrating how a coach successfully utilized MetaAds to enhance visibility and drive attendance to her webinar. Despite starting from scratch with no ad accou...
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6:09
29: Behind the Curtain of My Failed Ads (and Why I Shut Them Down)
Chapters00:00 The Flop: A Candid Reflection on a Failed Campaign02:26 Understanding the Offer: The Importance of Testing05:24 The Decision to Stop: Knowing When to Pull the PlugEven ad strategists have camp...
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6:56
28: Ads manager or ads strategist?
Join my Free 5 Day Challenge to build your email list!Sign up HereStarting soon. :)SummaryIn this episode of...
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8:46
27: Instant Form or Landing Page? How to Choose Your Facebook ad opt-in
SummaryIn this episode of Facebook Ads Quick Tips, Stacy Covitz discusses the effectiveness of Instant Forms compared to traditional landing pages for Facebook ads. She emphasizes the importance of budget, goals, and lead quality whe...
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7:35
26: Check These 5 Things Before Making Changes on Your Ad
In this episode of Facebook Ads Quick Tips, Stacy Covitz gives 5 things to check before making any changes. Make sure it's been 3 days- see Episode 18Are you checking the right KPI's? Key Performance Indicators
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7:24
25: How to budget for your Meta Ads?
Schedule a call with me to discuss your business goals with ads!Be in the know SummaryIn this episode, Stacy Covitz discusses the complexities of ad costs, empha...
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8:57
24: Added Fees to Boost a Post?
Note about the cost of my boosted post in episode: I was going to spend a total of $20 for 4 days- $5 a day, and the total fees and taxes and googley gah-gah that was added was $8. My total was going to be $28 for $20 worth of an ad...
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5:33
23: Your Funnel or Your Ad- What is the Reason Ads aren't Converting?
Chapters: 00:00 Introduction to Facebook Ads Challenges02:17 Identifying Funnel Issues04:49 The Importance of Alignment in Ads and FunnelsSummaryIn this conversation, Stacy Covitz discuss...
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5:33