51: 3 Ways to Uplevel Your Creative (Even If You’re Not a Designer)

Summay

You don't need to go out and make 20 to 50 new ads for every campaign because that is just not a good use of your time.

Especially if you are a solo business owner like myself. 

I'm going to give you three ways to make this super manageable for you without spending all your time doing this. Because honestly, ads are still a test, right? We don't know what's going to work. And so if you spent all your time making 50 ads for every campaign, what if all 50 of them were not good? That wouldn't feel good.

Way #1: Call Out More Than Just Their Title

Let's talk about how you can also call out more than their title. Talk about their pain points, goals, or objections.

Examples:

"Struggling to fill up your calendar with new clients without burning out and being on social media non-stop?"

You can also rotate testimonials, case studies, before and after transformation. Do they want more time? Do they want more income?

Way #2: Mix Up the Format

We don't just want different copy. We also need different variety of ways they are going to see it.

Not everybody likes videos. Not everybody likes static images. Some people like carousels. They like to swipe through and read them like stories. Some people like long form video.

Format Variety Ideas:

• White background or a solid color background with text with different copy on each one
• Behind the scenes, lifestyle
• Case study format
• Screen recording of your process or a workshop that you did
• Highlight reel

Don't just stick to the "everyone loves reels, I'm just gonna make a bunch of reels." Because not everybody does love reels.

A Word of Advice:

Meta is not rewarding people that are using the same exact image with just different text. That is not considered variety anymore to them. So it needs to be different text AND a different image AND a different video.

Way #3: Test Meta's AI Enhancements (Yes, Really)

If you have been listening and you've been around me for a while, you know that I turn every single enhancement off when I am doing ads. 

But the other side of that is if you go through and you look when you're creating your ad, look through the choices of the AI enhancements. See what they are. They're not available for every ad or every account.

Which Enhancements Are Safe to Test:

Music - That could be a safe bet. Click that on, see what happens.

Carousel optimization - If you're sharing a carousel, there's an enhancement that will show the best card for that specific person. If you're okay with having your carousel being split up.

Animation - You could turn that on if you're willing to test that out.

The One I'm Still Cautious About:

The text, the copy enhancements. I don't know what they're going to say. And there's certain things I would not want out there. 

Why This Works:

What you're doing is you're giving Meta more variety, right? Just by turning on a few of those enhancements, you could turn three ads into seven or eight ads because they're going to be picking and choosing. 

So you're saving yourself time.

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Transcript

Hello, friends. Welcome to Facebook Ads Quick Tips. I'm Stacy Covitz, meta ad strategist and your host. Last week, I mentioned how now your ad is actually doing the heavy lifting on finding your ideal client. And I want to touch on that a little bit more.

so you don't feel like you need to go out and make 20 to 50 new ads for every campaign because that is just not a good use of your time. Especially if you are a solo business owner like myself. I don't want to do that. I'm going to give you three ways to make this

super manageable for you without spending all your time doing this. Because honestly, ads are still a test, right? We don't know what's going to work. And so if you spent all your time making 50 ads for every campaign, what if all 50 of them were not good? That wouldn't feel good. So let's talk about three ways that you can up your creative game.

without spending all your time. Number one, last time I mentioned that you could call out your people. So I gave the example of coaches. Hey, coaches. Now to piggyback on that, let's talk about how you can also call out more than their title. Talk about their pain points, goals or objections.

struggling to fill up your calendar with new clients without burning out and being on social media non-stop. You can also rotate testimonials, case studies, before and after transformation. Do they want more time? Do they want more income? So those are different ways that you can call out different personas without just using their title. Okay, number two.

Mix up the format. We don't just want different copy. We also need different variety of ways they are going to see it. Not everybody likes videos. Not everybody likes static images. Some people like carousels. They like to swipe through and read them like stories. Some people like long form, long form video. If you're that type of person who likes to make

YouTube videos, you could absolutely use that as an ad. That's a format that a lot of people don't use, and some people really resonate with it. So, make a variety of different formats for your ads. Don't just stick to the, everyone loves reels. I'm just gonna make a bunch of reels. Because not everybody does love reels. You could just do white background.

or a solid color background with text with different copy on each one. You could do behind the scenes, lifestyle, use your case study format. You could do a screen recording of your process or, you know, a workshop that you did, a highlight reel. And a word of advice, meta is not rewarding people that are using the same exact image.

with just different text. That is not considered variety anymore to them. So it needs to be different text and a different image and a different video. And here's kind of a different take of what I would normally say, which is say what you want about AI, but some people are loving AI. And I'm not just talking about creators that are creating

Content using AI I'm talking about consumers some consumers really resonate with these I don't want to Call judgment. I would say bizarre whatever but Obvious they're obviously AI but some people are really resonating with those. So hey if you Want to try that give some AI background? adds a try the whole goal is to let

meta have a variety of different ads to feed out with your budget. Because if you only give them one ad, two ads, then if that's not a winner, they're just going to spend your money and you're not going to get any results. Andromeda is not an algorithm.

It's actually a, it's a delivery. That's what it is. It's like an updated software, hardware. I don't know exactly what it is technically, but it's a delivery system. Again, I'm trying to prevent you from making 20 to 50 ads per campaign. If you have a huge budget or a budget that can afford that and you have a creative team and all the resources, have a great time.

spit out a ton of ads. But if you're like most people that I talk to, you're either doing it yourself or you have a small team or one person that's creating all of this for you. Save yourself the time and the headaches and start small, but use these resources. Okay.

Number three, and this one's going to probably surprise you. If you have been listening and you've been around me for a while, you know that I turn every single enhancement off when I am doing ads. I just turn all of those off. And that's because I, in the past and still, but I'm just, I like to have control. I like to test. like to see what worked and what's not working. But.

The other side of that is if you go through and you look when you're creating your ad, look through the choices of the AI enhancements. See what they are. They're not available for every ad or every account. Look and see when you're creating your ad what pops up. Do you have the opportunity for music? That could be a safe bet.

Click that on, see what happens. Or if you're sharing a carousel, there's an enhancement that will show the best card for that specific person. If you're okay with having your carousel being split up, there's an animated, you could turn that on if you're willing to test that out.

The one that I'm still really cautious of and I personally wouldn't use is the text, the copy enhancements. I don't know what they're going to say. And there's certain things I would not want out there. Now I have seen where they're saying you can check everything that we would write or all the words we might use, but I don't know that.

That one still worries me a little bit. But what you're doing is you're giving meta more variety, right? Just by turning on a few of those enhancements, you could turn three ads into seven or eight ads because they're going to be picking and choosing. One of them might have music. One of them might have an overlay.

whatever they're doing and whatever you give them permission to do, you're giving them more variety. So you're saving yourself time. Now I wouldn't go all in on this. I would probably test one thing at a time. So let's say you have time for creating three ads. Create three ads and then think about it. Can I say this differently? Can I add this to a different image? Can I turn on one of these enhancements?

To recap, if broad targeting still feels confusing, just remember the creative is the targeting now. Put three to six in your initial campaign, watch it for a week, and then add one or two more. And keep a bank on hand so you always have the ability to add more to it. And don't get frustrated if you see I just put

10 ads in here and all the money's going to one creative because that's probably what's going to happen. And then you'll be surprised because the next week a different one will start having money spent on it. So don't turn things off. Don't turn things off. If your campaign is working, even if it's just one of your ads, keep it on, keep all the ads on and

let Meta decide which one's going to do best. Okay, well, I hope that this eases some of your frustration and confusion on what they expect you to do now. And I will see you next time. I thank you so much for listening.