78: No sales on your ad?

Hi!

Stacy here. Can I ask you to subscribe? I don't ask that enough- or ever.  

The Ad You Quit On Might have been working

You put a small budget behind an ad, gave it a few days, saw clicks but no sales, and shut it off. Then you decided ads don't work for you.

Here's the thing: your ad probably didn't fail. Two other things went wonky.

 You expected it to do a job it was never going to do at that budget, and turned it off without getting the right information.

In this episode I break down what a small first ad is actually buying you, and I walk you through the three questions that tell you exactly which part of your setup is weak.

In this episode:

• Why a small first ad isn't there to make you money
• Did enough people see it? Why most people quit before there's anything to judge
• Did they click and vanish? When the ad worked and the page didn't

Your one thing this week: Pull up the ad you gave up on. Don't relaunch it. Just run those three questions and find out which one it actually was.

Join The GenX Ads Club- for more tips, free resources including an upcoming Live 3 Day Challenge to build your ad with me!

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Transcript

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FAQT: 78

[00:00:00] You put $40 behind an ad. Three days later, you had 11 clicks and zero sales. So what'd you do? You turned it off and decided ads don't work for you. Hello, my friends. Welcome back to Facebook Ads Quick Tips. I'm Stacy Covitz, your host, and I'm a Meta ads strategist. And if that story sounds familiar Let me explain what probably happened

Your ad didn't fail. You expected something that wasn't going to happen,

. Then you looked at numbers That might not have lined up with what you thought you should be looking at. And those are two different problems, and neither one of them are that you're bad at ads So let's talk about what happened You expected [00:01:00] sales But $40 and three days doesn't buy sales. It buys a small amount of information about some questions.

Does your hook work? Your offer, is it interesting? And is your page working? And that's not a booby prize. I said booby. Um, that's what it was for. It was actually for gathering information and testing.

The problem was, is that you were waiting for sales and hoping to hear ching ching when you should have just been looking at whether or not people were stopping and clicking. So the ad could have been doing its job perfectly well, and you never knew that because you were checking and hoping for money to be coming into your bank [00:02:00] account So the very first time that you do an ad, the expectation needs to be that this is a test, this is to gather information, and this is not to make me money.

It's there to tell you which part of your setup might need some fixing, and if you go in with that expectation, you'll come out with wonderful answers. And if you go into that with expectations of making a lot of money, you get disappointed, and turn that into, " I'm bad at ads. Ads don't work. What's the point?"

So

To reframe this from I'm bad at ads Because I tried it, I spent $40 in three days and nothing happened, to next time, 'cause it's not time to give [00:03:00] up. Next time, ask yourself what you want the ad to do. Give it questions. Did enough people see it? That means look at impressions If there weren't a lot of impressions, like under 1,000, then you don't even have enough data to make any decisions.

That's not a failed ad. That's one that still needs to be running, and that's where a lot of people quit. Okay, next question , were people interested enough to click

which means your ad caught their attention, they stopped scrolling, and they clicked it. So you're gonna look at your click-through rate, your, your outbound click-through rate. that's, that's a common one that a lot of people, misjudge. And then the next question is, did they click but didn't buy?

And in this example, yes, they clicked and they didn't [00:04:00] buy. You got 11 clicks and no sales

And what that means is your ad worked, it stopped people, it interested people, but once they clicked, something got lost in translation. Either it took them too long to... it took too long for the page to load, or it wasn't, um, optimized for mobile, or the page didn't align with what your ad was saying.

So somewhere they got lost. And each one has a different fix, and none of them are, " I'm giving up on ads." So

Your ad didn't fail. You didn't go in with the right expectations, which is information, and you didn't read the right numbers, or you didn't read any numbers because you didn't get the sales and so you automatically said, "I'm bad at ads." which is feelings, [00:05:00] which is why I love looking at data, look at the numbers, because the numbers are just telling you a story, and it's not a personal story.

So this week, go and pull up the ad that you quit on. Don't relaunch it, but just run those three questions and see which question , didn't work so well

 to recap, my goal is to get you to reframe your, "I don't, I'm not good at ads," or, "Ads don't work," and turn it into, "Am I asking the right questions? And am I, paying for an ad And then ignoring what it's trying to tell me. That's all. Thank you for being here, , and I will see you next time on Facebook Ads Quick Tips