71- Should you wait for summer to be over to start ads?

Have you heard summer is when businesses are slow and therefore, no reason to do work or promote?

This episode goes into the pros and cons of this idea and how it is a myth. 

If you're ready to get some hands on support with your ads, you can contact me via email Stacy@stacycovitz.com

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Transcript

FAQT:71

[00:00:00] Hello. Hello, friends. Welcome back to Facebook Ads Quick Tips. I'm Stacy Covitz, your host, and today we are going to talk about summer's the worst time to work in your business.

. Let's talk about how that's a myth

, So if summer is slow down, not the best time to promote your business because no one's around, people are with their kids and families and on vacation, how about if we look at it the other way, which is, huh, you don't have as much competition out there,

so there's less competition in the auction, which means your cost could go down

So I hear, "Well, let's just wait until September. Let's just wait until September to start up our ads. Kids are back in school, and I have more time." Well, here's the thing. Here's the thing about running ads in [00:01:00] September. Some of the biggest advertisers on Facebook ramp up in September. Many , many online coaches and course creators do their launches in September.

Not only is the auction crowded on Meta, but that means your costs are gonna go up

And you might not get the results that you're hoping for.

And I get it. You hear out there that you should just wait, and there is definitely a good argument about waiting until more people are available to look at your, your product or your lead magnet or, or feel like they have the time to take your course or do your workshop, come to your webinar. But on the other hand, it is a downtime, right?

People are lounging around. People are sitting around the pool. Kids are in camp. Some parents are [00:02:00] just, you know, don't know what to do with themselves, or they're sitting on a beach and they're scrolling. So it just depends. . I'll give you a couple of, scenarios how running ads in July could be a good thing and how it might not be a good thing Some offers like a low ticket or a lead magnet, something with, you know, a low decision.

They don't have to think too hard. Again, they're on the beach, they're scrolling their phone, they see an ad. Maybe it's super easy for them to just opt in. Maybe a lead ad where they don't even have to fill anything out or leave the platform is a good strategy perhaps in the summer Or a membership, a membership ad.

Running ads to a membership because people have more time and they're exploring fun things to do. You know, if you have a hobby membership or something like that

Or maybe an evergreen, a [00:03:00] course or a program that has either a flexible time or they could do it whenever they want. There's no pressure, just jump in whenever you're ready

Or, this one's good too, anything tied to planning ahead. People, we're, we're getting into Q4. , October starts Q4, so anything that you want to promote that is geared towards

people who wanna hit the ground running in Q4. Now, where it gets a little bit trickier and probably not the best time to run ads is if you have a high-ticket offer and it requires either a phone call or a couple phone calls. You know, where you wanna get people on a sales call and it requires a lot of back and forth and maybe a big decision, probably not the best time 'cause people are busy.

-- People are more apt to be [00:04:00] with their families and not wanna be distracted by making big decisions

So it's not impossible, but again, I'll, I'll say it again, , if you have a low-ticket offer or a lead magnet, a membership, an evergreen course or program

Or if your business promotes coaching or something like that to, let's make sure you hit the ground running for Q4 and you're ready to go so you have a successful sales cycle during the last end of the year so , here's what you need to do right now if you think you want to start running ads in July.

Number one, make sure your pixel is installed and fired up. If it's not on your website collecting data, you're starting from zero. Get that done. Unless you wanna run the lead ads, you don't need a pixel necessarily for those. Number two, get your offer dialed in and your audience. Don't [00:05:00] go into, "I'm ready to start doing ads," not knowing if your offer converts or who your audience is.

That's where money gets wasted. Number three, same goes for your creative. You don't need to have 20 different ad creatives, but , get those ready. Have a few different varieties. a reel, a carousel, a couple static images

And number four

Set a realistic budget expectation. If you're starting fresh with a cold audience and you're in a testing phase, plan for a little bit of money up front just for testing. So the bottom line, if your offer is ready and your back end is set up, there really is no magic month to start. Waiting for the perfect time is just if you're ready, but you've, but you've heard you shouldn't start ads in the summer, then we should talk about that because again, it [00:06:00] depends.

, And all right, I'm going to be transparent with you right now. I do have one client spot opening in July. So if you have been thinking about getting some real support with your ads, now is a great time to reach out. send me a message

- My contact information is in the show notes. So that's it for today. I hope that you are enjoying your summer, and if you are in relax mode and not thinking about business, then carry on a- and enjoy. , 

thank you so much for listening. See you next time!