64:The Simplest Meta Ad You Can Run for Your Skool Community

Most Skool community owners assume running ads means running them directly to their community page. 

But there's a smarter first step and it costs as little as $5 a day. 

In this episode I talked about what makes a Skool ad actually work, why simple always beats polished, and how to know if your community has real traction before you spend another dollar scaling.

• Why the simplest ads almost always outperform the most polished ones
• The "show me what's inside" ad what it is and why it works for Skool
• How to know if your Skool community has traction before you scale
• What $5/day actually buys you in terms of visibility and trust
• Why warm audiences change everything  and how to build one first

Resources mentioned:

• 🎁 Audience Accelerator Playbook → link
• 🏘️ Free Skool Community link 

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Transcript

faqt:64

[00:00:00] Hello. Welcome back. I'm Stacy Covitz. This is Facebook Ads Quick Tips, last time I talked about skool ads, and this is part two of. The skool ad series and why I talked about why sending cold traffic straight to a paid skool community doesn't work so well and what to do instead. Today let's talk about the actual ad, specifically the simplest school ad you can run this week, and I promise it's not as complicated as you might think.

So before I tell you what kind of ad to run, here's what you need to think about first. It's almost like before you run any ad, especially a sales ad, and I would say, and I would ask you if you came to talk to me to be a, become a client, I would say, do you have a proven offer? And we've talked about [00:01:00] this and what that means is.

Does anyone want this? Do you know if people want this? So before you invest real time and money into scaling ads for your your paid skool community, you need to know if people actually know what you've built. And the fastest way to find out is to run a show me what's in there ad. Not a hyped up ad or here are all the wonderful benefits, just what's inside, what's inside your community.

You're little literally showing people what they get when they join by pictures of your classroom, maybe a video, scroll through your modules, a talking head casual video on your phone where you're saying, Hey. You know, look what's inside here and this is why I built this , and if people sign up, yay.

[00:02:00] They want it. Right? You have traction. Your community is worth scaling. If they don't, that's also useful. It tells you that the issue might be the offer itself and not the ad, and you won't know until you have enough data to show that. I mean, if you only have 30 views and nobody signs up, , that's not something to go out and change your whole offer over.

 let's talk about what simple actually looks like. It might go against everything that every marketing person is telling you, but the simplest ads typically outperform the prettiest ones. A screenshot of your community page, a mockup using Canva of your modules. A like I said, a talking, a talking head video where you're just.

Casually on your phone saying, look what's inside and why I built it. And these work because they feel real. They build trust. They show proof [00:03:00] without saying a word about how amazing you are. Your ad copy doesn't need to be long. Just call out who it's for. Give a quick intro list what they get. Clear call to action.

Done. And as for budget. I would say you could start out at $5 a day, but I think if you want to find out quicker, go higher, go $20 a day, $25 a day, anywhere between five and 25, depending on how fast you want your data. Now all of this works better, of course, if you already have a warm audience. Which is why I keep coming back to the Brand Awareness Foundation and when people actually recognize who you are and know your name and they've seen you in their feed, they already trust you a little bit.

Your skool ad won't have to work quite as hard. So the, show me what you have [00:04:00] inside. To the cold audience is a test and the show me what you have to, your warm audience is a different thing entirely.

 It is the difference between hoping your ad works and setting it up to actually convert

okay, next up in this series, next, next time, I'm going to talk about converting your free school members into paid ones and why that's actually and activation problem, not a marketing problem, and that one's going to be good too.

In the meantime, if you haven't grabbed my audience accelerator, it walks you through building that warm audience foundation before you spend a single dollar on ads, and the link is in the show notes. And if this series is clicking for you, share it with someone who's building on school. That would be awesome.

Thanks so much for listening. See you next time.