61: Are you proposing on the first date?

You started running brand awareness ads  great! 

But now what? In this episode, I break down why awareness ads aren't supposed to convert directly, what they're actually for, and the three things you need to do to nurture the people you're attracting so they eventually become buyers. 

Plus  an invitation to the free masterclass to learn these concepts in real time!

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Transcript

 Hey there, friends, we've been talking about brand awareness ads and why I believe every business owner should be running these in their, in their business. But now that you've done that, in case you haven't done that, don't forget, we do have a masterclass that I'm hosting next week. On April 15th, the link is in the show notes.

If this sounds interesting, there is a sign up and you can go ahead and sign up. It's a free class. But with that said, now what? Now that you are running your Facebook ads as brand awareness and trying to get people to get into your world, know who you are, what you represent, in the meantime, you could be building up.

A warm audience, which is a beautiful thing because these ads are so inexpensive. Okay, so I'm Stacy. I'm your host. This is Facebook Ads Quick Tips, and here's the thing. I really want people to understand the importance of what Brand Awareness Ads could actually do to set you up on the front end. So when the time is right and you are wanting to sell, you have a a, you have an audience who already knows who you are.

Maybe they're even clicking around a little, who knows, but they know your face. Hopefully if you've shown your face, they know your message. They know what you are talking about as far as your niche and what you do. We went over these ads are not about. Getting anyone to take an action. We don't want anyone to take an action.

These are just these kind of like, like a reel or something like that, that you would see to create interest in. You get, get people that aren't already in your world to start to recognize you. They're not conversion ads. They're not meant to. Make sales or get lead, you know, opt-ins or anything like that.

So as long as you know that you just keep running these ads and think of it as, as running into someone at a networking event, you wouldn't walk up to a stranger and say, Hey, hire me. You'd introduce yourself. You've had, you'd have a conversation and maybe you'd follow up later. That's what these ads are like.

That's what these awareness ads are like. They're like that first greeting. So if you've been frustrated that these ads aren't generating any leads or sales, you're not doing it wrong, you're, you're doing exactly right. You're just expecting something to happen that wasn't intended to happen in the first place.

So let's talk about now what. Now they're in your world. Now they've seen your ads. Here's what you do next. We're going to nurture them. How do you do that? Well, you continue to get in front of them with different messages. So your first set of awareness ads could just be a, a talking reel about something that's going on in your industry.

Something like that, that that shows that you know what you're doing, who you are, and your next campaign could be something a little with a little bit more substance. It could be a testimonial. You know, you could have, Hey, I, you know, I'm so excited to share. I got these results from my last client. It could be a.

Case study, you know, not like a five page case study, but you know, I got $5 leads for this person who was trying to fill up a webinar that would be mine. Something like that. Um, or your process. How do you work with clients? When I get clients from start to finish, we do X, Y, Z, you know, so that, so that's how you nurture them.

That's the next round of ads. You're going to continue to show up consistently in their feed by having new ads going to your warm audience. They're your warm audience because they've already been showing interest in your ads. So it's all about being frequent, you know, the, the theory that you have to. On social media, on organic social media, you have to constantly be posting post every day, post three times a week, post three times a day, whatever it is, and it's exhausting, right?

I think we're all figuring that out. This has the same concept, but it's done in a strategic way, and you're reaching certain people, getting them to see it. That's the difference between paid and organic is you're paying to have your message be shown. You're going to continue to show up in their feed consistently.

And the third job that these nurturing ads have is you're going to give them somewhere to go. Now, this is where a lot of people drop the ball. Your awareness ad got their attention, but as this continues, as you continue to nurture them, this goes on for 30, 60 days, 90 days. Now they need somewhere to go.

They need more instructions. So they've seen you. They're starting to see you a lot with different messaging, and now you want them to either go to your website, grab your lead magnet. Something. Give the, give them a free resource, get them to follow you, something like that. So you turn strangers into a warm audience and eventually into someone who is now on your email list, or they've been invited to follow you on Instagram or what, whatever your goal is.

This is the whole process. You start out with the brand awareness ads, you retarget, you nurture, and that is when ideally you go into a sales ad, if this is something that seems interesting or that you're wanting to do, I am teaching this process in a masterclass on April 15th, 11:00 AM Eastern Standard Time, and the information is in the show notes.

I hope to see you there and I appreciate you so much. I appreciate you listening, and I will see you next time.