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60: What Brand Awareness Ads Actually Do, And Why You Need Them Before You Sell

Stacy Covitz

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If you've ever felt like the best kept secret in your niche  posting consistently, working hard, and still barely getting seen this episode is for you.

Today I'm breaking down brand awareness ads: what they actually do, why most people skip them (and regret it), and how to get started for as little as $2–$5 a day.

This is the strategy I recommend before you ever run a single sales ad. Because here's the truth: people don't buy from strangers. Trust has to come first.

In this episode:

  • Why running ads straight to the sale almost never works
  • What brand awareness ads actually do (and why I call them "I see you everywhere" ads)
  • What you need to get started it's less than you think
  • How $2–5/day can start warming up your future buyers right now

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