.png)
Facebook Ads Quick Tips
Welcome to Facebook Ads Quick Tips! I'm Stacy Covitz—a Gen X business owner who knows that Facebook ads can be as confusing as the latest internet trend. I'll cut through the clutter in quick, five-minute episodes that give you real, actionable advice on ad setup, budgets, trends, and more—without the usual tech overload or stale marketing talk. Plus, we toss in a bit of online culture commentary (because who doesn’t have an opinion on Zuck?) to keep things lively. Whether you’re a hands-on DIY-er or looking for a trusted voice in the ad space, this podcast is your shortcut to smarter, stress-free Facebook ads.
Facebook Ads Quick Tips
43: What are Special Categories, and could it be your business?
Thanks for Listening! Send me your questions-maybe I'll do a special episode for you!
In this episode of the Facebook Ads Quick Tip Podcast, Stacy Covitz discusses the special categories in Meta Ads Manager that affect advertising strategies for businesses in housing, employment, credit, and politics. She explains the importance of understanding these categories to avoid discrimination and ensure compliance with Meta's advertising policies. The episode provides insights into how to navigate these categories effectively, including real-world examples and strategies for successful advertising within these constraints.
Takeaways
- If your business falls into a special category, rules change.
- Meta has to put guardrails in place for legal reasons.
- Your targeting and strategy will need to adapt.
- You can't target by age, gender, or zip code in special categories.
- Your creative and messaging become more critical.
- Warming up your audience is essential for success.
- You may need more content before running ads.
- Expect longer ad review times in special categories.
Consulting with a Meta ads strategist can help you navigate these challenges.
Grab my free resource to set up your Facebook ad account!
Grab My Free Checklist to Audit your Ad Campaign
Subscribe to my weekly newsletter for all the news about ads, online business, and some fun surprises added to the mix!
.png)