30: Packed Webinar- $3 Leads.

Summary

In this episode, Stacy Covitz shares a compelling case study demonstrating how a coach successfully utilized MetaAds to enhance visibility and drive attendance to her webinar. Despite starting from scratch with no ad account or warm audience, the strategic use of low-cost awareness ads led to impressive results, including over 400 registrations and a significant increase in organic engagement. Stacy emphasizes that effective advertising is not just for big brands and encourages listeners to consider integrating ads into their own business strategies.


Takeaways

• Ads can work for small businesses too.
• Visibility is a common struggle for many entrepreneurs.
• Organic marketing alone may not suffice.
• Starting from scratch with ads is possible.
• Low-cost awareness ads can build momentum.
• Effective ads don't need to be complicated.
• Proper expectations are key to ad success.
• Engagement can increase with the right strategy..

Sound bites

"She more than doubled her goal."
"Her organic strategy exploded."
"It wasn't the sexiest ad campaign."


Chapters

00:00 Introduction to MetaAds and Case Study Overview
00:31 Client Background and Initial Challenges
02:54 Ad Strategy and Results
04:52 Conclusion and Call to Action

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Transcript

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Stacy Covitz (00:01.198)
Hey, hey, hey, is Stacy Covitz with another MetaAds Quick Tip episode. Today, I'm going to do something a little bit different and I'm going to share a case study. A lot of people think that ads are just for big brands with giant budgets and I really want to share what is possible when you run ads with the right strategy.

So let's just jump right in. Here's the setup. The client is a coach. She has a strong business. It's already in place. She's got programs. She's established pretty big following on social media, but her was struggling with the same thing a lot of us struggle with, and that was visibility.

Organic marketing just wasn't cutting it and it wasn't from a lack of activity. She even had a social media team and shares content multiple times a day. And it was good. Her email list was okay, but she shared with me that the people on it weren't really the right audience for her offers. So on top of that,

she had never run ads before. So she didn't even have an ad account set up, which means no pixel, no data, no warm audience, essentially starting from scratch. The good thing was she had a really simple goal. She was hosting a live webinar where she was going to be at the end pitching her program.

her high ticket program and she wanted to have at least 50 to 100 people that attended and were interested. So not just anybody. We started off with some low cost awareness ads just to get her in front of the right people. Once we had a little bit of traction, we took those people and

Stacy Covitz (02:23.182)
sent them ads inviting to her live webinar. And here's the results. She more than doubled her goal. The webinar was packed, not just 50 people, but I believe we had 400 people register and then over 100 attend.

and they were all so interested that every single person that attended stayed for the entire webinar.

And another exciting part of this was I had no idea what to expect as far as cost per lead because it was a new account and we were reaching out to all new people. wasn't a warm audience. So I kind of estimated 10 to $15 per lead, which would have been doing the math. If you want a hundred people, that's 1500 people or $1,500, right? But

Our leads came in at just a few dollars apiece. So that was incredible. So she not only hit her numbers, but because of the ads we were running and the awareness ads, her organic strategy exploded. It created momentum in what she was already doing organically. And

Really? Another really great thing that happened was, the best part about this whole thing was we didn't even have to make a lot of changes or over complicate it. It wasn't the sexiest ad campaign. wasn't, you know, filled with all these amazing video edits and all of this stuff, but it worked. And once we found the right combo, we just went with it. We just ran it.

Stacy Covitz (04:26.514)
and watched the registrations pour in. So sometimes you just have to give enough time once you see something that works just just let the ads work their magic. So I know how easy it is to believe that ads do only work for big but for I know how easy it is to just get in that mindset that ads only work for big businesses or big brands and that's why I wanted to share this with you today.

Because when you match the right strategy with the right business and you have the proper expectations, it's amazing what can happen even when you're starting with zero data. So if you're listening and you're thinking, hmm, maybe it's time to add ads into my business.

Let's chat. I would love to chat with you. offer free 15 minute discovery calls so you could see, you know, we will talk about what what you've got and see if it's possible for you too just head over to StacyCovitz.com. And if you need the spelling, you can go to the show notes and just grab a time in my calendar that works for you. And with that, I thank you so much.

listening and maybe this will turn into a case study series and maybe you'll be the next case study. See you next time.