27: Instant Form or Landing Page? How to Choose Your Facebook ad opt-in

Summary
In this episode of Facebook Ads Quick Tips, Stacy Covitz discusses the effectiveness of Instant Forms compared to traditional landing pages for Facebook ads. She emphasizes the importance of budget, goals, and lead quality when deciding which method to use. 

The episode also introduces an upcoming five-day challenge aimed at helping listeners build their email list through Instant Forms.

Sign up for the 5 day Challenge to launch your lead magnet using an instant form!

Takeaways

• If you're new to ads, Instant Forms are a great start.
• Budget under $50 a day? Consider Instant Forms.
• Instant Forms can yield higher volume leads.
• Tech-savvy? Instant Forms are easier to set up.
• Lead quality can vary; messaging is key.
• No need for a landing page with Instant Forms.
• Retargeting is more effective with landing pages.
• Nurturing leads is crucial for conversion.
• Evaluate your goals before choosing ad types.

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Transcript

Stacy Covitz (00:02.478)

Hey.

Hello friends. Welcome back to another episode of Facebook ads quick tips, a very quick five minute podcast for online business owners wanting to either improve their Facebook ads or just kind of dabble and see what it's all about. I'm Stacy Covitz I am a meta ad strategist. So I am in the trenches, so to speakevery single day could tell you what's working, what's not working, and what I see behind the scenes. and in case this is an interesting, well maybe not interesting, here's a fun fact. This is also on YouTube. I was encouraged to start turning this into YouTube because

people like to watch their podcasts on YouTube, which I didn't know. this you can find this also in YouTube if you were wondering what I'm doing or looking like or anything like that. Okay, here's what we're talking about today. If you are new to ads or even if you have been doing ads for a while and

The regular way isn't working or if you keep seeing information about instant forms and you're wondering what the heck is an instant form and maybe you want to give it a try. That's what this is all about. This episode is going to give you a quick, a quick, which one should I do? Should I continue or start doing a typical

ad that goes to a website or a landing page or should I try one of these instant forms? Let's jump in.

Stacy Covitz (02:54.03)

If you're not sure, or maybe you've tried Instant Forms in the past and you weren't crazy, but if you're not sure, I'm going to break down and help you decide how to know what you should be checking. So let's start with your budget and your goals. If you are looking at a smaller type budget, let's say under $20 a day or under $50 a day,

Instant form might be a good way to go. If you have a higher budget, then...Stacy Covitz (03:37.111)

If your goal is a lot of volume, then Instant Forms is also a good idea because you can get a lot of volume on Instant Forms. It's an easier ask. People don't have to leave the platform. They could see your ad, click on it, and Facebook literally populates most of the information for them. So it's a very simple call to action. So if you're looking for volume and you just want a quick way to build your list,

I say go for instant form. Let's talk about tech. If you are not tech savvy and you want to just start doing ads, this is the best fastest way to do it. You could set this up in no time flat. You don't really need to have a whole lot of tech experience and

Stacy Covitz (04:40.406)

Let's talk about lead quality. Now I have heard a lot of people say instant forms, the leads, they're terrible leads. The leads didn't align with with who my audience is and and they weren't good. So it was a waste of money. Now I've also heard the other side to this, which is depending on your messaging and your ad and your offer.

lead for instant forms are crushing it right now. And people have kind of been surprised about it. So it's definitely worth a try. And I do have some some ways to increase the quality of your lead that comes in. And if you're interested, I'm going to be actually hosting a five day challenge at the end of August 2025.

and if you would like more information or if you would like to sign up for that I will have the link in the show notes but we're going to take five days essentially and we're going to build out an instant form and hopefully build your email list. So if you're interested in that again you can find the link to opt in for that challenge in the show notes. and this is fun the lead magnet will be

introduced well.

The challenge isn't going to be your typical challenge either. It's going to be, you don't, it's not live. You don't have to show up for anything. There's no, there's not going to be any zoom meetings or face to face or anything live per se. is going to be delivered into your email and it will be an audio private, a private audio. It will be a private podcast.

Stacy Covitz (06:37.548)

So you will listen to my voice in the same way you're listening now, but it will be a five day challenge. Each day will be about the same length, maybe 10 minutes of me yammering on. And then there will be a quick action that you could hopefully get done in 15, 20 minutes a day. And by the end of the five days, you will have your lead magnet launched via a Facebook ad.

and start building up your list. So

Stacy Covitz (07:19.488)Now, if you already have a website and you already have a funnel and you already have a landing page, then you can have a lot more creativity and flexibility and really speak to your ideal client and really attract

the better quality leads if you're concerned about instant forms. Instant forms are so great because you don't need any of that tech. You don't need a landing page. You don't need a pixel. You don't need any of that. So it's a quick and easy way to get started with Facebook ads. But if you've already got the full funnel and everything set up, I would say go ahead and give instant forms a try if...

whatever you're doing doesn't seem to be working. You're not getting enough opt-ins or your lead costs are higher than you would like. I have heard that you could pay a little bit less using Instant Form, so it's definitely worth a shot. Again, go ahead and sign up for the challenge if you want to see how that works.

Stacy Covitz (08:38.858)

Okay, now let's talk about strategy. If you're running a longer term campaign where you want to retarget and really gather a lot of data, then Instant Form wouldn't really be your go-to because with a landing page you could set up conversion API.

and your pixel and retarget. Now you can still retarget with Instant Forms, but not to the degree that you can if you're using a landing page or your funnel like Go High Level or whatever your platform is.

Stacy Covitz (09:24.126)

Let's just do a quick recap. How do you know if you should use an instant form or a landing page for your ad? We'll talk about budget. You'll get more bang for your buck with the instant form. Probably lower cost leads and you can get a lot of volume in a quick amount of time. Tech, much simpler.

Excuse me, you don't need to have a funnel or a website. So if you're new to business and you don't have those items yet, instant form is the way to go. Now lead quality, if you want to only well, and you can't guarantee just because you're using a landing page that you're going to get all good quality leads and that they're all going to turn into a sale. But I have heard out there in, in

Facebook ad land and business owner land that Sometimes the instant form leads that come in aren't as high quality But how are you nurturing them? So that's a that's a whole different topic All right again

I'm going to be having this challenge if you want to sign up. The form to sign up for the challenge will be in the show notes and I look forward to seeing you next time.