24: Added Fees to Boost a Post?

Note about the cost of my boosted post in episode: 

I was going to spend a total of $20 for 4 days- $5 a day, and the total fees and taxes and googley gah-gah that was added was $8. My total was going to be $28 for $20 worth of an ad. 

Nope. Why not use all $28? This would require ads manager.

Summary

In this episode of Facebook Ads Quick Tips, Stacy Covitz discusses the nuances of boosting posts on social media platforms. She shares her personal experience with boosting a post, highlighting the potential pitfalls and misconceptions surrounding the practice. Covitz emphasizes the importance of understanding the true costs associated with boosting posts and encourages listeners to have realistic expectations about the outcomes. 

She advocates for using Ads Manager for more effective ad strategies and management.

Takeaways

• Boosting posts can be misleading and may not yield expected results.
• It's essential to understand the costs associated with boosting posts.
• Many people mistakenly believe boosting will lead to sales or clicks.
• Using Ads Manager can provide better control over ad spending.
• Expectations should be aligned with the actual outcomes of boosting posts.
• Boosting can increase visibility but not necessarily engagement or sales.
• Understanding the difference between boosting and creating ads is crucial.
• Fees can significantly increase the cost of a boosted post.
• Always evaluate the purpose behind boosting a post. 
  
  Chapters
  
  00:00 Understanding Post Boosting

This is a long gap in between chapters? 

07:52 The Real Cost of Boosting Posts

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Transcript

This transcript is before my edits!

Stacy Covitz (00:02.638)
Hey, welcome. Welcome to another episode of Facebook ads quick tips. Today is for anyone who is a post booster. You know what I'm talking about. You have a post, it's doing pretty well and you're doing something. You're checking a comment or you're on Facebook and then you get the pop up.

Boost this post for $12 or $9 or whatever it is, right? Get more of whatever. Now, anyone that has followed me or knows anything about me for any length of time knows that I am kind of a on my soapbox about boosting posts. A lot of my...

A lot of my posts are about not boosting posts. So, I have a lot of strong feelings about it and not because it's bad, not because boosting posts is bad or is yeah, the practice of a boosting post is not a blanket statement. There are times, there are situations. What I have a problem with. And if you go and you see any of my previous content out there,

is kind of the trickery involved in my opinion of what I think is that people just click yes I'll do that because obviously if they're telling me to do it and it's so it's such a small amount of money must be a good idea and it's gonna do something good and then you know a few months later that's when you end up you and I end up

on zoom together talking about how you did Facebook ads at one point and you don't believe in them because they don't work. Hi, I'm Stacy Covitz I'm the host of Facebook ads quick tips and today I want to talk to you if you are a if you are either thinking about it or if you are a lover of posting boosts boosting posts because the other day

Stacy Covitz (02:25.034)
I was, I don't know what I was doing. I was scrolling or commenting on something and I saw a video that I had shared not too long ago. And when you share posts on social media or Instagram or Facebook, it kind of goes, it goes through its little cycle. And then if there's not any new activity, it doesn't really recycle and people don't really ever see it, right? Unless it's pinned. Maybe that's changed. I don't know.

So I saw this one, I was like, Ooh, this is a good one. I need to get this going again. Talks about like who I am and how to hire me and stuff like that, which, know, in case you didn't know, I am a Facebook ad strategist and I help business owners with their Facebook ad strategy and management. And so that's what this post was. And I was going to.

recycle it, comment on it, something like that. And then I thought, maybe I'll turn it into an ad. And I was on my phone and I went into, I guess, the post and I've never done this before. So it was new to me. thought, I thought I was, maybe I thought I was an ads manager and that's the difference. A boosted post you're not doing from ads manager. And that's kind of the

the subtle, it's the subtle difference if you're not familiar with it. So here I was, I was wanting to turn this post into an ad and I had gone through every step.

No, think, no, I think, okay. So I think it was, I think I was just gonna boost a post because I think I figured out I was on Instagram and maybe that was, that's the only option. I should look into this further. So I was on there and I was like, okay, yeah, I'll boost a post. Yeah, I'll go against everything I've ever said, but at least I understand like,

Stacy Covitz (04:32.962)
what it's going to do and what it's not going to do. And I was only gonna spend a few dollars anyway. So a boosted post, same thing. I'm gonna boost this post. So I was on Instagram and I'm like, okay, I'm gonna have my audience be women at this age, older women and business owners. I had some targeting capability and...

decided what I don't know $5 maybe I was gonna do and I was getting ready to submit and then on on the app on Instagram on on I guess Apple iPhone I was having even though I have an ad account even though I have an ad account I had to submit my payment information because I guess when you're

I don't know if it's Apple or if when you're boosting a post or if it's both, you have to do, you have to give them Apple pay maybe. So it must be Apple. And so you have to add your payment and that's what it is. You have to add your payment because they deduct it right then and there versus ads manager where they bill you randomly. Like when you hit a certain amount, depending on what your limit is. So here I was.

got my credit card out, know, plugged it all in, was, you know, ready to go. And then I saw the little box that said, service fees and taxes and service fees or whatever will be also added. didn't say how much. And I was like, wait, what is this? So I was going to spend $5 a day for my, for my ad. And then I thought,

Oh my God, I wonder how much this is. I kind of want to know before I hit this. So I did more research and I kept going further and further and further. And it turned out, I think my $5 post, I took notes, I'll have to go back. My $5 post was going to cost like $13. So it was $8, $8. Maybe it was, whatever it was, it

Stacy Covitz (07:00.17)
It made me upset going back to how many people, how many of you are doing this and spending extra money or thinking you're, you're doing one thing. Your, your idea of an ad is to get either someone to buy a product or get more brand awareness, or you want, you know, more eyeballs or clicks or whatever your objective is.

You think by boosting the post, that's what's going to happen. But in reality, boosting a post just gets it out there. gets seen by more people. You won't see any tangible results. So now it's going to cost $8 in fees. Why would I do that? Why wouldn't I go into Ads Manager and create that ad from scratch from Ads Manager?

And if I'm going to be spending $13, I want it to go towards my ad. I want it to go towards my ad, not fees. I don't know. Just want to let you know that's another, another topic of boosting and boosting a post. And I didn't know.

I didn't know because there's things I don't know about unless I try them myself. And now I've tried this myself and now I know and because I know now, you know, I hope you found this helpful. and it

Hopefully maybe you'll look into boosting a post and figure out why you're doing it. And if it's for a good valid reason and you know and you have the right expectations, carry on, carry on. It is a wonderful way to get more eyeballs on your content as long as you know that's what you're getting.

Stacy Covitz (09:03.06)
If you're thinking you're going to be getting sales or clicks or clients or something like that by boosting a post, you're who I'm trying to help. all right. Well, if you found this helpful, I would love a five star review or a follow subscribe, and I will see you next time.