23: Your Funnel or Your Ad- What is the Reason Ads aren't Converting?

Chapters: 

00:00 Introduction to Facebook Ads Challenges
02:17 Identifying Funnel Issues
04:49 The Importance of Alignment in Ads and Funnels

Summary

In this conversation, Stacy Covitz discusses the common pitfalls of Facebook ads, particularly focusing on the importance of the sales funnel. She highlights how issues with landing pages, ad alignment, and user experience can lead to poor conversion rates. Covitz encourages listeners to examine their funnels closely to identify potential problems rather than blaming the ads themselves.

Takeaways

• Check if your funnel is the reason for low conversions.
• Your landing page must be optimized for mobile.
• Alignment between ads and landing pages is crucial.
• Don't just blame Facebook ads for poor performance.
• Examine the delivery method of your free offer.
• Technical issues can hinder your funnel's effectiveness.
• Your ad's messaging should resonate with the audience.
• A broken link can lead to lost opportunities.
• Seek help if you're struggling with your ads or funnel.

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Transcript

Stacy Covitz (00:01.784)
Hey, Stacy Covitz here with another Facebook ads quick tips, just your bite size, bite size tips so you can start running Facebook ads in your business.

Today I want to talk to you and tell me, tell me or perk up if this sounds familiar. You're super excited. You have created a new lead magnet, let's say, and you share it. You do a Facebook post. You share it in a group. You talk about it. Super excited.

and you're checking and you're checking and my gosh people are starting to opt in and you're you're getting notifications and it's so exciting right and then you start getting emails or messages instant messages or dns i wasn't able to get my

free offer. wasn't able to get my download. This link didn't work. my gosh. Right? Holy cow. Don't tell me this hasn't happened to you. It's happened to me. It's it's so embarrassing and horrifying all at the same time. You send people to your website and it's broken.

whatever right so this episode is all about how do you know if the reason why your facebook ads aren't converting is because of your ad

Stacy Covitz (02:04.558)
Or your funnel. Your funnel. Funnel. Okay. Funnel. Just what is the path? What is the path you're sending people to? They click on your ad and they do what you've asked them to do. Either fill out a form or go to your website and opt in. And you're wondering why it's costing so much money.

and you're not getting either sales or leads or you're not getting anything.

Have you looked at your... shouldn't. So sometimes we think everything's working. You check it, you opt in. Okay, boom. Go to my website. Boom. There's your website. Beautiful. Step one, it's working. You click on it. You fill out the form. Yay, it worked. They got a notification. Thanks for opting in.

Stacy Covitz (03:14.872)
How is the free offer, how is it being delivered? Are you sending them to an email sequence?

Stacy Covitz (03:26.528)
Have you checked that? Or...

How long, have you checked how long it might be taking your website to load? Or is your landing page or your website optimized for mobile? I was building out a landing page the other day and went to go to see the mobile view and I was horrified. It was ridiculous.

Half of the stuff on my landing page wasn't even showing up and I didn't know why. I had to go back and figure out how to fix it.

So there's a lot of reasons why it could be your funnel. Is your landing page converting? Doesn't even have to be a technical problem. Is your ad all blue and green and purple and talking in flowy language and speaking to a specific offer? I'm.

I'm a middle-aged woman who does Facebook ads for a living, let's say. Let's say that's my ad. And...

Stacy Covitz (04:52.18)
want me to show you how to do it or want me to do your ads for you? I offer this as a service." And then you say, yeah, of course you say, yeah, right? You click on it and then you end up on a page that is talking about

I don't know how to plant flowers or it now all of sudden has this bro feel to it. Like you copied this from, know, you got a free template and you're using it. It has no, it has no flow whatsoever. It's not even the person lands on that page and they're thinking, wait, who is this? So they're not going to opt in because it's not in alignment with,

what you attracted them with, right? I could go on and on and on and on.

If you're thinking, if you're ready to just have the scapegoat be Facebook ads, because I get that.

and you don't want to really get to the bottom of it, then move on and say Facebook ads just don't work. But have a look at your funnel. And if you don't know what I'm talking about or you want extra help with this, send me a message. Send me a message on social media or yeah, DM me, send me an email, whatever you want to do. Write a note in the comments and

Stacy Covitz (06:29.74)
I would love to help you. I would love to have a look and see why aren't your ads working? Is it your funnel? Or is it your ad? Okay, here's a quick, no. All right, thanks so much for listening and I will see you next time.