17. Checkout your competitors ads!

Episode Summary:

Welcome to another insightful episode of "Facebook Ads Quick Tips" hosted by Meta Ads Strategist Stacy Covitz. This episode dives into the powerful resource of the Facebook Ads Library, providing essential clarity on how business owners can harness its potential for strategic insights and inspiration. Whether you're new to Facebook ads or seeking innovative strategies, Stacey equips you with actionable advice and insider tips.

The episode unravels the utility of the Facebook Ads Library, a tool designed to showcase current ads across different businesses. Keywords like "Facebook Ads Library," "inspiration," and "current ads" are pivotal as Stacey discusses how any business owner can explore ongoing advertising campaigns, discovering approaches involving language, media use, and trending tactics. She highlights how this tool offers more than just a peek into competitors' strategies—it serves as a creative wellspring.

Stacey's engaging narrative includes anecdotes, like her experience with Amy Porterfield's ads, to illustrate the accessibility and advantages of utilizing the Facebook Ads Library. 

Key Takeaways:

• Discover the functionality of the Facebook Ads Library for exploring current ad campaigns by any business.
• Understand the importance of using the library for inspiration and innovation in Facebook advertising.
• Gain insights on checking the trending styles of ads, including media and language used by leading figures in your niche.
• Leverage the Facebook Ads Library to monitor competitive strategies effectively.
• Stacy shares anecdotes on leveraging ads for inspiration without copying, highlighting Amy Porterfield's ad style as an example.

Notable Quotes:

• "Do you ever wish you could just spy on your competition?"
• "Go to the Facebook Ads Library and type in any business, it could be your own, it could be your competition."
• "You're going to see ads a lot quicker than you normally would in your feed because this is going straight from the source."
• "Check out other people in your niche and see what language they're using, see if they're using videos, reels, or static images."
• "Of course, get inspiration not to copy, but just to see what's going on."

Resources:

• Visit the Facebook Ads Library for exploring current ad strategies: Facebook Ads Library
• Get more insights and tips from Stacy Covitz: Listen to the full episode for a deeper dive!
• Explore more about StacyCovitz and her work through her podcast,

Grab my free resource to set up your Facebook ad account!

Grab My Free Checklist to Audit your Ad Campaign

Transcript

Stacy Covitz (00:01)

Do you ever wish you could just spy on your competition?

Okay.

How often do you struggle when you're trying to come up with ad? When you're trying to come up with an ad, like, ⁓ I can't, you're just...

Hey, do you want to have an entire catalog of inspiration when you're building out your ads? Let me share with you the Facebook Ads Library. Facebook Ads Library? What is that? It's exactly like it sounds. There's an entire library and it's not like old ads.

It's current. What ads are running currently? Go to Facebook Ads Library and type in any business. It could be your own. It could be one that your competition. It could be one you're just curious about. And you will see all of the ads that they're running right now. It is so cool.

And let me tell you, why would you do this? Okay.

So why would you want to see all of the ads from a certain business? Well, let's say you're a business coach and you're running ads for the first time or the 50th time and you're just running out of ideas and you need something and you just need some inspiration. And of course you could go to chat GBT, but how many of the same ideas are they going to come up with?

Go to the Facebook Ads Library and type in Business Coach or if you know someone that maybe you want to look at, James Wedmore or who else? Funny story, I'll tell you at the end.

So go and check out other people in your niche and see. See what language they're using. See if they're using videos or reels or static images. Of course, get inspiration, not to copy, but just to see what's going on. And you're going to see ads.

a lot quicker than you normally would in your feed because this is going straight from the source. You might not ever see these ads in your feed. Check on your own ads, see what's trending. And so next time you're wondering, I wonder what Amy Porterfield is doing in her ads. Let me tell you, I was just looking.

I was just looking at what Amy Porterfield is doing in her ads. And I just watched an entire video of what she has in her bag. She starts off the ad saying, I don't know why I'm doing this. This is going to be so boring. But what's in my bag? And she starts going through her big giant Louis Vuitton briefcase bag and she's adorable. So it's of course it's adorable all of it.

And it's, I just, that's what I just spent my time doing. I check, make sure you check the show notes because I will give you, I'm sharing a little tutorial on how to find the Facebook ads library. All right, so check out the show notes and thanks again so much for being here. If you got any thing.

useful out of this would love a follow and I will see you next time.