16: No Website no problem- try these ads

00:00 Introduction to Facebook Instant Forms
03:08 Benefits of Using Instant Forms for Lead Generation

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Summary

In this episode, Stacy Covitz discusses the effectiveness of Facebook Instant Forms as a tool for lead generation, especially for businesses without a website or large budget. She explains how these forms work, their benefits, and how they can help grow an email list.

                Takeaways

• Facebook Instant Forms are effective for lead generation.
• They decrease friction by keeping users on Facebook.
• Forms auto-populate, making it easy for users.
• Great for businesses with small budgets.
• Facebook rewards ads that keep users on the platform.
• Essential to have a lead magnet to attract users.
• Building an email list is crucial for businesses.
• Leads can be integrated into CRMs easily.
• Setting up Instant Forms doesn't require tech skills.

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Transcript

Stacy Covitz (00:01)
Let me ask you if you don't have a website or a large budget or a big email list and you really want to grow one this is your episode. This one is all about a one of my favorite type of campaigns which is Facebook instant forms. 

What are instant forms? They are a super simple way to build up an email audience and attract people to your offer. And you don't have to have a website. Why don't you have to have a website? Because here's the great thing about it. These forms are native on Facebook, which does a lot of really great things, which

These forms are native on Facebook and that's why they're so effective because the first thing they do is they decrease friction and friction by friction I mean someone clicks on your ad and it loads and it goes to a website.

Now, some of your people, some of the people that are clicking on your ad, don't want to leave Facebook. And especially if it's gonna take more than a second because we have no attention, right? So the first thing that these lead forms do is if when someone clicks on it, they don't have to leave Facebook. The form pops up.

So that's number one. So they're still where they are. Their space and scrolling is still saved. And because they've given Facebook their information before when they signed up for an account, the form will auto-populate so they don't even have to do any work. So it's so easy, so fast, so instant. Maybe that's where they came up with the name. And...

for a newer business that doesn't have a website, they're a perfect answer. And okay, so, and here's the second reason. They're really great for small budgets because Facebook wants us to stay on Facebook, right? They don't like us to leave. So they kind of reward us by giving us less expensive ad cost because the

algorithm I'm guessing is set up that way to reward us for keeping people on Facebook. So you can get these ads, the leads for a lot less money than you would if you were having people leave Facebook. Okay and

These are also great. And number three, these are a great way to start growing your email list. You will need to have a lead magnet. So you'll need to have something to offer the people that are interested, something that they're going to want to not only click because they want, but they're going to stay and let the and let you have their information and email them. but

It's a great way to build your email list and I always recommend that people have an email list because social media marketing is fantastic. Obviously that's what I do, but we don't own any of these platforms, right? In your email list you do own. So you want to start building an email list. You could also, depending on what your CRM is,

you could download not even download depending on what your CRM is these these email this these leads can go right into your CRM automatically and if not they're easy enough to manually download you don't have a tech team that's okay you don't need to be tech savvy to set these up and here's a quick tip

Don't overthink it. Just fill out a form, get a headline, get your lead magnet, set it up and start running your instant form lead ad on Facebook today.
 So thanks for listening. See you next time.