13. Took the Quiz and Got ‘Not Ready’? Here’s Your Next Move

Episode Summary:

Resources:

• Custom GPT Quiz: Stacy mentions a custom quiz available  from previous episodes to assess ad readiness.
• Episode 3 Reference: Stacy refers listeners to Episode 3 for more information on Facebook pixels.
•  Stacy provides a $17 blueprint available  for a step-by-step guide on setting up initial ads.

In this episode of "Facebook Ads Quick Tips," Stacy Covitz, a Meta Ads Strategist, offers bite-sized advice on how online business owners can effectively use Facebook ads to grow their audiences, even if they aren't fully prepared to dive into a full-fledged ad campaign.  Stacy assures listeners that being "not quite ready" for ads is a common and solvable situation.

Stacy discusses the importance of Facebook pixel and websites for running optimized ads but reassures beginners that they can start without them. She introduces a practical method for building an audience and testing ad copy with low-budget ads, highlighting that this helps businesses "warm up" their account and prepare for more extensive campaigns later. Her recommendations are designed for both newcomers and established businesses, emphasizing continuous audience building and message testing to refine their advertising strategies.

Key Takeaways:

• Creating a Facebook ad account and launching small-budget ads can effectively build an audience and test messaging.
• You don't need a Facebook pixel or a website to start running basic audience-targeting ads.
• Regularly running ads helps establish your business's legitimacy on Facebook and builds valuable data for future campaigns.
• Testing different headlines and ad copy on a budget can provide early insights into what resonates with your target audience.
• Stacy offers a detailed blueprint to guide newcomers through the process of setting up initial ads without unnecessary expenses.

Notable Quotes:

• "It's okay, because this is a great time to…start running ads for getting an audience."
• "These ads…will build up an audience…just basically warming up your account for just a few dollars a day."
• "Even clients…that have established businesses…they still run these kinds of ads."
• "You might feel like you waste money and nobody wants to be giving Zuck money for no reason, am I right?"

Tune in to delve deeper into these tips from Stacey Kopitz, particularly if you're navigating the complex world of Facebook advertising for the first time or seeking to enhance your ad approach. Subscribe for more actionable insights and never miss another episode of effective advertising strategies with "Facebook Ads Quick Tips."

Grab my free resource to set up your Facebook ad account!

Transcript

0:00:06 - (Stacy Covitz): Welcome to Facebook Ads Quick Tips, the podcast for online business owners who want to make Facebook ads work without the overwhelm. I'm Stacy Covitz, meta Ads Strategist, here to give you bite sized tips to help you know where to start, what's needed, and if ads are right for you. Let's get started. And I'm here with another bite size episode of Facebook Ads Quick Tips. And I want to start off with those of you that have taken this quiz, this custom GPT that I created.

0:00:46 - (Stacy Covitz): And if you don't know what I'm talking about, it's in the show notes from last week. And I want to mention that if you took this quiz and it came back and said, oh, you're not quite ready, grab this checklist to find out what you need. I want you to know that it's okay. It's okay, because this is a great time to. While you're working on getting your. If you don't have a pixel. If you don't have a pixel, go back to episode three, I think it is.

0:01:22 - (Stacy Covitz): But go ahead while you're working on these other things. And if you don't have a website, it's okay because there's a way, there's a way to start that you can create your ad account and start running ads for getting an audience. So attracting your ideal client or customers. If you don't have an audience yet, this is a, you could do this. You could do this. And the, and the good thing about it is these ads that you could start with are you could do them for a few dollars a day.

0:02:00 - (Stacy Covitz): And what they'll do is they will build up an audience. It'll get Facebook and Meta used to, to you as a business and let them know that you're legitimate, just basically warming up your account for just a few dollars a day. Build an audience. The good thing about these also is what you can do is let's say you're not dialed in on what kind of messaging resonates with the people that you want to attract.

0:02:34 - (Stacy Covitz): This is a really great way to Test. So for two or $3 a day, you could test different headlines against each other or messaging different copies. It's just, it's just kind of a basic way to start. And even, even clients that I work with that have, excuse me, that have established businesses and have all of the check marks on the, the checklist for being ad ready, they still run these kinds of ads. It's the kind of ads, in my opinion, that should always be running in the background, we could always use more people to be interested in our products and services.

0:03:23 - (Stacy Covitz): And these ads run behind the scenes and they gather data and there's just, there's a lot of really great reasons to do them. And so I don't want you to feel discouraged that you're not ready, that your quiz came back saying not ready, sorry, go back and do all these things. It doesn't, it, it's not bad. It just means you haven't, you haven't gotten to that point yet where, where putting money into meta ads would give you a return.

0:03:53 - (Stacy Covitz): You might feel like you waste money and nobody wants to be giving Zuck money for no reason. Am I right? So I have the perfect blueprint for this also. And that will be in the Show Notes as well. It's $17 and you could download it and it's essentially a step by step playbook of how to set these up and what you need and you don't need. It's always good. But you don't need a pixel, you don't need a website and you don't need to have an audience.

0:04:30 - (Stacy Covitz): These types of ads will actually get that going for you. So I just wanted to talk today a little bit about if you took the quiz and if you didn't take the quiz, go take the quiz. I'm, I'm excited about it. It's in the Show Notes and if you did take the quiz and it came back that you are not quite ready, then have a look at this playbook and getting going on it. I'm here to answer questions. Once again, thanks so much for listening and I will see you on the next episode.

0:05:08 - (Stacy Covitz): You made it to the end. I hope you found this informative and that you can go use something that you learned in your business. Make sure you check out the Show Notes for all the goodies and resources you could learn more about meta ads. Thank you so much for listening and I'll see you next time.