5. 3 more common mistakes you might be making with Facebook Ads PART 2

Episode Summary:

Welcome to another episode of Facebook Ads Quick Tips with Meta Ads Strategist, Stacy Covitz. This week, Stacy presents a continuation of her previous episode, sharing why some businesses find themselves disappointed with their Facebook ad results. 

 She carefully outlines common errors, providing listeners with valuable knowledge to elevate their ad campaigns and make informed decisions.

In today’s episode, Stacy elaborates on three more reasons businesses might feel upset by their Facebook ad outcomes. 

She emphasizes the importance of understanding the quality of leads over mere cost, pointing out that cheap leads might not always translate to sales. Stacy discusses the necessity of appropriate ad spend and how under-budgeting can hinder reaching desired results. She also addresses the crucial role of landing page optimization, ensuring that it aligns with the audience's expectations set by the advertisement. Through practical advice and expert tips, Stacy aims to guide listeners in refining their strategies for better results.

Key Takeaways:

1. Focus on lead quality over cost; a low cost per lead doesn't necessarily mean effective leads.
2. Adequate daily ad spend is crucial to achieving satisfactory advertising results.
3. A cohesive landing page that aligns with your ad is essential for converting leads to sales..
4. Regularly review and optimize your landing page to ensure it communicates effectively with the intended audience.

Notable Quotes:

• "The truth is, not all leads are good leads."
• "A cheap lead doesn't necessarily mean a good lead."
• "If you're not spending enough money per day on your ads, you're going to end up being disappointed.

Resources:

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Stacy Covitz is a Meta Ads Strategist who dedicates her career to helping online business owners navigate the complexities of Facebook advertising. With extensive experience in the digital marketing space, Stacy specializes in simplifying the often overwhelming process of utilizing Facebook ads to boost online business success. Her expertise allows her to provide actionable insights and strategies that aim to optimize ad performance

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Transcript

Today's episode I am going to, I'm going to call it a Part two. The last episode was three reasons why you might be disappointed in your results when you did your Facebook ads. And there's so many that I thought I could probably give 10, 15 more.

0:00:49 - (Stacy Covitz): I think part two was, was needed. If you didn't catch the last episode, part one, go back and listen to it. Part two, three more reasons why you're either wasting money on your ads or you're disappointed or both. The first one that I'm going to share is only worrying about not worrying, but only paying attention to how much you're getting your leads for. So you see it all, all the time online. I got my leads for 50 cents, I got my leads for $2. I only pay a dollar per lead.

0:01:30 - (Stacy Covitz): And it sounds really impressive on the surface. You walk away with that thinking, wow, what are they doing? I wanna, I wanna, I wanna do what they're doing. The truth is, not all leads are good leads. In other words, you're trying to sell something. Either get clients and sell your services or, or sell a product. You're spending money on Facebook ads because that's what you want to do. You want to sell the product or service, right?

0:02:02 - (Stacy Covitz): Well, let's say you get leads for a dollar and you get 50 leads. Wow, I got 50 leads for $50. That's amazing. Okay, so now ask yourself, out of those 50 leads, how many sales did you get? If the answer is zero, then maybe 50 leads for a dollar isn't really the best strategy. Maybe you need to spend a little bit more per lead, I don't know because there's a lot of factors that go into it. But the point is, don't just always go for cost per lead because a cheap lead doesn't necessarily mean a good lead. It could, but a lot of times it doesn't.

0:02:46 - (Stacy Covitz): So that's number one. Number two is it's kind of along the same, along the same lines about ad spend and it's not spending enough. So if you have a product that you're trying to sell and it costs $50, but you only want to spend $2 a day, there's a pretty good chance you're not going to make any sales for a very long time. So if you're not spending enough money per day on your ads, you're going to end up being disappointed because you're not going to.

0:03:25 - (Stacy Covitz): You're not going to reach your goal. Number three is your landing page. Here's the thing. If you are spending money on Facebook ads and you are sending them, if part of your funnel or your process is for them to click on the ad and then they land on a landing page or a sales page, and then nothing happens and you're not making any sales, chances are it's because your landing page isn't optimized. It either isn't speaking to who your ideal client is or. Or it's not meshing with your ad.

0:04:08 - (Stacy Covitz): So someone's clicking on your ad because they're interested, and then they go to the landing page and they're confused. It doesn't make sense. It's not what they thought. It needs to be cohesive. So if your landing page isn't either converting or it's not cohesive and doesn't make sense with your ad, then that's a mistake. I hate to be so blunt. It sounds like, really, like I'm shaming you. I'm not shaming you. I'm just.

0:04:36 - (Stacy Covitz): I'm just saying, like, that is something to look at. I have worked with clients before who are really disappointed. Not. Not. They're not saying they're disappointed to me. They come to me because they're disappointed. My ads don't work. And you have a. You have a look at it and you look at their. Their data and their ads were working. People were clicking, People were interested. They were getting views on their.

0:05:03 - (Stacy Covitz): But they were losing them once they went to the landing page. So then you take a. We take a look at their landing page and it makes sense. You look at it and it's obvious why people aren't buying with this particular landing page. So that's number three. To recap, what we talked about are the three mistakes that people make that make them disappointed in their ads. Number one, going for just a cheap lead.

0:05:39 - (Stacy Covitz): So, number one, cost per lead. Number two is along the same lines as the budget, and that is not spending enough on your daily budget, not giving Facebook enough money to have your ads convert. That's number two. Number three, is your landing page converting. Do you know what your metrics are on your landing page? And is that perhaps not cohesive with your ad? Are people clicking on your ad because they want one thing and then they land on your landing page and they're confused or it doesn't speak to them as as your ideal client.

0:06:19 - (Stacy Covitz): So those are the three. I hope that that helped you a little bit. If you have any questions, please feel free to reach out. I'd love to hear what you think. Thank you so much for listening today. Woo hoo. You made it to the end. I hope you found this informative and that you can go use something that you learned in your business. Make sure you check out the show notes for all the goodies and resources you could learn more about meta ads. Thank you so much for listening and I'll see you next time.